As I said in a previous post, it's hard to do much of anything around Korea without seeing Kim Soo-Hyun's face (not that I'm complaining).
And it's not just my imagination (or minor KSH obsession/homing device) because he's set a record for endorsement deals in Korea. And this isn't just endorsements for actors, but all people who get endorsed in Korea ever--higher than any athlete, kpop star, etc.
And he covers pretty much all the basics here: Coffee? Check. Desserts? Check. Household Items? Check. Clothing? Check. Cologne? Check. Pretty much everything. Right now, he has a total of 17 endorsements, speculated to be worth approximately $5.2 billion. Yeah, that pretty much blows everyone else out of the water. And the year isn't even halfway over yet.
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